Auditors and marketers traditionally struggle with verifying outdoor ad placements due to manual tracking and logistical complexities. This method causes mistakes, wastes time, and lacks up-to-date information. Our app changes the way audits are done by using AI to look at photos and get campaign information (date, location, brand name, category name, company name), along with accurate location tracking for reliable data gathering. Our system, based in the cloud, brings these details together in an easy-to-use app, allowing for instant updates. Increased accuracy and transparency for auditors, time and cost savings for marketing teams, and enriched data for advertisers to gauge campaign effectiveness.
To address the issue of unknown campaign durations, a solution involving visual proof with timestamps is implemented. By incorporating images with timestamps, advertisers can effectively verify when advertisements were initially posted, providing concrete evidence of their existence and duration. Moreover, this solution enables the detection of any alterations or removals of advertisements, ensuring transparency and accountability in advertising practices. Visual proof with timestamps enhances the accuracy and reliability of campaign tracking, enabling advertisers to make data-driven decisions and optimize their strategies effectively.
In response to the location authentication challenge in advertising, we have implemented a solution that employs robust location authentication methods. Our platform employs advanced geo-tagging techniques to provide concrete evidence of the actual location of an advertisement. By attaching geo-tags to images, we ensure that the placement of advertisements is accurately verified, leaving no room for doubt regarding their authenticity. This solution enhances transparency and accountability in advertising practices, empowering advertisers to confidently assess the effectiveness of their campaigns and optimize their strategies accordingly. Furthermore, reliable location authentication contributes to building trust and credibility within the advertising ecosystem, fostering positive relationships between advertisers and their target audiences.
Heres how the app makes it easy to track your campaigns:
Photo Capture: Capture real-time photos at both the start and end of each campaign to ensure adherence to agreements. Photos cannot be uploaded from the gallery to maintain authenticity and prevent tampering. The app ensures that only verified images are used to monitor campaign progress.
Geotagging & Timestamping: Every photo is geotagged with precise GPS coordinates and timestamped with the installation date, providing clear confirmation of the location and duration of each ad. This process helps verify the geographical reach and the time frame in which the campaign was executed.
Image Processing: Advanced image processing identifies details about the ad, the products or services being promoted, and the associated company. This automatic recognition ensures that ads match the intended design and information while reducing the potential for errors or omissions in campaign details.
Firebase Storage: All data, including geolocation, installation dates, and advertisement details, is securely uploaded to Firebase, creating a unified, consistent record of each campaign. This reliable storage system allows seamless data retrieval for analysis and reporting.
Reporting & Analysis: The app includes robust reporting tools that enable you to analyze campaign data quickly. Validate both start and end dates, monitor product compliance, and identify discrepancies in ads to prevent fraudulent activity. This feature allows you to detect issues swiftly and maintain campaign integrity.